Training and coaching

UX, PM, And Design Thinking

  • 2 or 3-day custom in-house courses for 16 to 24 people

  • On-site and remote coaching during a project for hands-on training

  • UX design, Design Thinking, or Product management

UX and design thinking course

There are a lot of tools in the Design Thinking toolbox and it’s almost impossible to cover them all, so we customise the training and coaching to cover the most relevant subjects for your business. 

Topics we can cover


An introduction: UX, Design Thinking, or product management

  • The remarkable business benefits of a positive customer experience
  • What User Experience (UX), User-Centred Design (UCD), Design Thinking, and Lean are, and how they relate to one other.
  • The 5 stages of Design Thinking as well as the principles needed to be effective at it. 


Understanding your customer 

Face to face contact with your customers is essential to designing a great customer experience. Observing and interviewing customer at the outset leads to better design and a smoother process for the project.

  • How design research differs from market research and why you need it.
  • What different research methods exist from in-depth to ‘budget’.
  • How to run effective research session with real customers.
  • How to deduce meaningful insights


Problem definition and ideation

To have a great product, you need to understand what problem it’s trying to solve then give yourself and your team permission to come up with solutions. 

  • How to define problems with affinity sorting, personas, scenariosproblem statements and jobs-to-be-done.
  • Mapping out current experiences using user journey maps

  • Effective techniques for enabling good ideas to arise during ideation sessions.
  • How to prioritise ideas and features to deliver the best user experience within the constraints of your busines.

Prototype design

Learn best practice techniques to create cost-effective prototypes

  • How a ‘prototyping culture’ can allow project teams to create higher quality designs faster
  • Understanding how to learn from prototypes, MVPs and experiments

  • Quick and effective ways to develop interactive prototypes ready for testing

Principles for good UI design

Top usability and interaction design patterns make your interfaces more effective and easier to use.

  • How human psychology affects the adoption, learning and use of interactive products
  • Useful design patterns to remember when creating web sites and web apps.

Usability testing

Observing users as they try out your prototypes is the best way to improve usability.

  • Getting valuable feedback as possible.
  • The best ways to run a task-based usability test.
  • Knowing how to be wrong and preparing for it.
  • How to iterate quickly on feedback to get even better results



Introducing Design Thinking into an existing team can be difficult, so we will look at ways to implement it without slowing down your development too much. 

  • Setting up an MVP
  • Assisting with user story prioritization
  • How UX works with Agile



All of this customer-centric stuff is pointless if you don’t see success. We discuss what success looks like, how to measure it and how to learn from failure. 

  • How to overlap qualitative and quantitate data
  • Identify the metrics that matter to set good success criteria
  • Using metrics for Lean experiments
  • How to spot vanity metrics

        Design thinking coaching

        Book your UX, PM, or Design Thinking course today

        or let's workout how we can coach your team on a live project.
        Contact us