There are a lot of tools in the Design Thinking toolbox and it’s almost impossible to cover them all, so we customise the training and coaching to cover the most relevant subjects for your business.
Topics we can cover
An introduction: UX, Design Thinking, or product management
- The remarkable business benefits of a positive customer experience
- What User Experience (UX), User-Centred Design (UCD), Design Thinking, and Lean are, and how they relate to one other.
- The 5 stages of Design Thinking as well as the principles needed to be effective at it.
Understanding your customer
Face to face contact with your customers is essential to designing a great customer experience. Observing and interviewing customer at the outset leads to better design and a smoother process for the project.
- How design research differs from market research and why you need it.
- What different research methods exist from in-depth to ‘budget’.
- How to run effective research session with real customers.
- How to deduce meaningful insights
Problem definition and ideation
To have a great product, you need to understand what problem it’s trying to solve then give yourself and your team permission to come up with solutions.
- How to define problems with affinity sorting, personas, scenarios, problem statements and jobs-to-be-done.
Mapping out current experiences using user journey maps
- Effective techniques for enabling good ideas to arise during ideation sessions.
- How to prioritise ideas and features to deliver the best user experience within the constraints of your busines.
Learn best practice techniques to create cost-effective prototypes
- How a ‘prototyping culture’ can allow project teams to create higher quality designs faster
Understanding how to learn from prototypes, MVPs and experiments
- Quick and effective ways to develop interactive prototypes ready for testing
Principles for good UI design
Top usability and interaction design patterns make your interfaces more effective and easier to use.
- How human psychology affects the adoption, learning and use of interactive products
- Useful design patterns to remember when creating web sites and web apps.
Observing users as they try out your prototypes is the best way to improve usability.
- Getting valuable feedback as possible.
- The best ways to run a task-based usability test.
- Knowing how to be wrong and preparing for it.
- How to iterate quickly on feedback to get even better results
Introducing Design Thinking into an existing team can be difficult, so we will look at ways to implement it without slowing down your development too much.
- Setting up an MVP
- Assisting with user story prioritization
- How UX works with Agile
All of this customer-centric stuff is pointless if you don’t see success. We discuss what success looks like, how to measure it and how to learn from failure.
- How to overlap qualitative and quantitate data
- Identify the metrics that matter to set good success criteria
- Using metrics for Lean experiments
- How to spot vanity metrics